When do you move on from an idea? On entrepreneurship with Jane Bertch

Garage Monologues: Season 4, A Season of Transition
Episode 7: Jane Bertch, Part 2
When do you move on from an idea? On entrepreneurship with Jane Bertch

Welcome back to Garage Monologues. This season follows three friends through major life transitions in real time, all taking place in Paris.

In this episode, recorded at La Cuisine Paris, the cooking school where Jane’s story started, Jay checks back in with Jane Bertch on her new venture. They talk about what a business looks like before there’s a product, how Jane gets clarity by talking to the women she hopes to serve, how she decides when an idea has stopped working, and why the people around you matter so much when you’re building something new.

To learn more about Jane's project including the survey mentioned in this episode, visit https://www.herserre.com/

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Edited by Joshua Guernsey
Production assistance by Emily Guernsey and Mollie Laylin
Theme music by Sonny Greenwich Jr.

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When do you move on from an idea? On entrepreneurship with Jane Bertch
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